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Beer Man Dan Rants! Miller Lite ‘Triple Hopped???’

April 8th, 2009 · 1 Comment

Those of us who watched any of the NCAA basketball championships were treated to a barrage of annoying beer commercials from Miller Lite, whose marketing department deserves a gold medal for “science fiction in advertising.”

The latest laughter? Miller Lite is “triple hopped” — not hopped all at once like you’d probably think.

Hops flowers

Hops flowers

See, they’re counting on you to not think. In fact, 99.9 percent of all beers made on this planet have three hop additions; the first for bittering, the second for flavor and the third for aroma. There are of course exceptions, derivations and innovations to this standard hopping procedure, but trust me, Miller Lite is not employing any of them. And if you can detect any hop character at all in this beer, please donate your nose and tongue (posthumously of course) to the Smithsonian Institute for preservation and display.


Hops vines

Hops vines

This is hardly surprising. Miller Lite is the same company which gave us the “brewed from the heart of the hops” phrase a few years ago, which evoked images of teams of brewing doctors performing “open hop surgery” like a MASH unit amid the vines. (Yes, hops grow on vines.)

One of the reasons Beer Men like me continue to write unfavorable things about the major brewing companies’ products is their shameless and misleading marketing strategies. Hopefully it’s a sign they’re losing enough market share that desperation is setting in. Nobody deserves it more.

And finally, in the interest of fairness, I’m sure Miller Lite IS “triple hopped” like the ad says, with one little pellet at the start, one in the middle, and one at the end.

Beer Chips: Good news, bad news

beer-chipsI was asked to sample Beer Chips recently and received more than I asked for. The company also sent along two other samples of its chips, Hot Potatoes (spicy bloody Mary flavor) and Chip Shots (Margarita with salt flavor). You gotta love the names, but would we love the spuds?
A good sampling situation came about after a round of golf with a couple of old friends. We were enjoying a few cold ones on the back porch when the inspiration hit me. The taste test was on! I brought out just the chips, in bowls, without the fancy packaging and without letting the other guys know which flavor was which.

Here are the results:

  • Beer Chips: Good news gang, we loved em’. The Beer Chips were crisp and crunchy with a nice balance between saltiness and malt sweetness. I’ve had lots of chips in my day, as my figure attests to, and these were definitely solid.
  • Hot Potatoes: While giving them a thumbs up for originality, we were underwhelmed by the Spicy Bloody Mary flavor chips. Our blind tasters thought it was some kind of odd barbecue chip. Still, they came in second.
  • Chip Shots: Love the name, but the chip, not so much. Initially, I thought it was pretty tasty, combining tangy, salty and sweet all at the same time. But it quickly overwhelms the palate and our tasters were turned off after just a couple chips.

As a parting shot not meant to offend the makers of these products; if you are eating potato chips while drinking beer on a regular basis, you have the perfect formula for a bulging belly. Please enjoy both in moderation. Learn more about Beer Chips here.

A smoke and a dog?

Louis Wain's Cat and Cigar

Louis Wain's Cat and Cigar

The Smoke Inn cigar shop is hosting a Drew Estate cigar event on Friday, April 17, 6-10 p.m. in their Village Commons Mall location in West Palm Beach. Puff on your favorite stogie whilst sipping some Seadog Brewing beverages.

I double Dead Guy dare you.

Coming soon to a tap or beer store near you…

Rogue Double Dead Guy Ale: This is the second year of production for the 2XDG. The amped-up version of the original Dead Guy is sold in a 750 ml red bottle and is now vintage dated. It’s currently on tap at The Lodge in Boca Raton and Brother Tuckers in Pompano.
Stoudt’s Smooth Hoperator: A medium bodied, copper colored strong lager with a malty start and hoppy finish. A pound and a half of hops are added to each barrel. Beat that Miller Lite! At 7.2 percent ABV, it’s also much stronger.
Stoudt’s Heifer in Wheat: A cleverly named Bavarian-style unfiltered wheat beer that may evoke moos from huffing Hefe-Weizen fans. Authentic German yeast will give it the requisite clove, banana and perhaps bubble gum flavors. It’s a perfect way to welcome the oncoming furnace of our South Florida summer.

It’s about time!

utahA big shout out to Utah, “atta way, Utes!” for becoming the 46th state in the union to legalize…homebrewing. Some of you may not have been aware making your own brew could be an illegal enterprise, but it still is in some parts. The U.S. government made homebrewing legal on a federal level in 1978. Utah, which signed the legislation on March 24th, is the first state in 10 years to change its existing law on the matter.
The American Homebrewers Association says there are some 750, 000 homebrewers in the U.S. including about 7,000 in Utah. The other states where you can still get your picture in the post office for making the perfect Pale Ale are Oklahoma, Alabama, Kentucky, and Mississippi.

Dan “the Beer Man” Oliver writes about craft brews and other things on his mind in his bimonthly column on JanNorris.com

Tags: Dan the Beer Man

1 response so far ↓

  • 1 GeekBeer » I am a liar // Aug 11, 2009 at 5:47 pm

    […] pitching itself on the fact that it’s “Cold” or Miller pointing out that they triple hop their beers, all of which, from a consumers point of view are about as informative as a steak being labeled […]

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