Jan Norris: Food and Florida

Food, Restaurants, Recipes and Pre-Disney Florida

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Casting Call: Rookie Restaurateurs

February 6th, 2009 · 2 Comments

A Canadian company, Red Apple Productions, is doing a new reality show for the Food Network, Restaurant 101, and wants to talk to people who plan to open a restaurant by September 2009.

They want people who have little to no experience in the restaurant business (wouldn’t that be nearly anyone even thinking of opening in this eco-climate??) and who probably need a coach.

David Adjey

David Adjey

Enter, stage right: David Adjey, who will work with the restaurateur to help get the place off the ground. he’s been a private chef to Dan Akroyd, chef at the Rihga Royal Hotel in NYC, and chef/owner of Nectar in Canada.

They’re looking for “compelling characters with good personal stories
and high stakes.” (We’re repeating ourselves — that’s about everyone since one in two restaurants fail within a year of business. PMost times, a passion for food doesn’t always translate to passion for business, or vice-versa.)

The planned restaurant can be a simple wings and brew pub, up to a white-linen table modern American – and everything in between.

Gordon Ramsay

How will Adjey be any different than Gordon Ramsay, the big, bad, foul-mouthed Brit bully? The show’s publicist writes:

“Dave gives first-timers a shot at making their dreams come true, at changing their lives by showing them the greatness, rewards and challenges a successful life in his beloved business entails. At heart,
he is an idealist.”

Unlike a somewhat one-dimensional Ramsey, “Dave is a real person. Fully formed but flawed.” she says.

“Over the course of the series, he reveals the layers and depth behind himself and the world he loves – and most important finds a way to share that love with the people whose dreams he’s trying to help come
true. ”

Up-front advice from Adjey? His two Golden Rules: “1) Make sure the food is spectacular. 2) Do whatever it takes, even if it means rolling up your sleeves and getting down and dirty.”

To contact the show’s producers, send an email to Heidi, at Restaurant101@redapple.com

Tags: Today in the World of Food

2 responses so far ↓

  • 1 Lurch // Feb 6, 2009 at 1:19 pm

    Anyone who hopes to open a restaurant MUST read Paula Deen’s memoir: “It Ain’t All About the Cookin’

    There are large sections that talk about her struggles to open her first restaurant and the non-foodie things you have to deal with both before and after opening day. Dealing with contractors, getting permits, financing, employees who steal, etc.

  • 2 ksteinhoff // Feb 8, 2009 at 1:01 pm

    Lurch has that right. My brother spent most of his life working as a manager in a variety of food service establishments from fast food to family sitdown to Starbucks.

    He NEVER talked about food. It was always employee issues.

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